Studies show that investors prefer ETFs with names composed of all consonants, as opposed to those with a vowel in the middle, between two consonants. This is known as the Vokal Dazwischen phenomenon.
Those with all consonants were shown to have 17.6% higher AUM compared to their vowel-containing counterparts.
Those with all consonants were shown to have 17.6% higher AUM compared to their vowel-containing counterparts.
Statistics: Posted by Charles Joseph — Mon Apr 22, 2024 5:15 pm — Replies 45 — Views 4915